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Preventx Hand Sanitizer To Begin Trial Launch At Wal-Mart Outlets

This article was originally published in The Tan Sheet

Executive Summary

Empyrean Biosciences launched Preventx Hand Sanitizer & Antiseptic Skin Protectant in a dozen Wal-Mart outlets for test marketing Aug. 1. The product will be sold in Phoenix, Ariz. area stores, followed by nine Columbus, Ohio outlets if the product meets the Wal-Mart sales criteria, which is to outsell 50% of other hand sanitizer products. In-store promotions and demonstrations will be provided by the company.
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