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Nature's Way private label

This article was originally published in The Tan Sheet

Executive Summary

The traditionally branded supplement maker is expanding into private label. The firm is getting bids from prospective retailers and marketers; Nature's Way intends to rely on its name recognition as a brand name manufacturer and marketer of dietary supplements and competitive pricing to build its private label business. Manufacturing and labeling will be performed in-house at the firm's Springville, Utah facilities. The wholly owned subsidiary of the German firm Murdock Madaus Schwabe does not plan to offer cooperative advertising or promotions
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