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Phar-Mor

This article was originally published in The Tan Sheet

Executive Summary

Firm launching Nature's Program line of vitamins, minerals and herbals in its stores at the beginning of next year. Phar-Mor recently hired Boston-based Proteus Design to create new packaging for its private label brands as well as new in-store signage. The drug chain offers over 1,000 private label SKUs and expects the revamped image to increase sales. The redesigned packaging will begin appearing in the late fall with Phar-Mor brand OTCs and medical products being the first to carry it

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