Ricola Herbal Health Supplements Highlight Company's Herbal Experience
This article was originally published in The Tan Sheet
Executive Summary
Ricola USA is highlighting its experience in the field of herbal products with the launch of the Herbal Health line of eight dietary supplements. The products should start appearing in drug stores and supermarkets before August.
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Ricola Herbal Health
Ricola USA plans to spend approximately $10 mil. on a TV ad campaign for its recently introduced line of eight Herbal Health dietary supplements. The ads will break in the fourth quarter and are expected to air on both network and cable stations. Morristown, N.J.-based DKB and Partners is producing the ads; in-store promotions accompanied the line when it first went to market in late July (1"The Tan Sheet" July 19, p. 18)
Ricola Herbal Health
Ricola USA plans to spend approximately $10 mil. on a TV ad campaign for its recently introduced line of eight Herbal Health dietary supplements. The ads will break in the fourth quarter and are expected to air on both network and cable stations. Morristown, N.J.-based DKB and Partners is producing the ads; in-store promotions accompanied the line when it first went to market in late July (1"The Tan Sheet" July 19, p. 18)
Ricola Herbal Health
Ricola USA plans to spend approximately $10 mil. on a TV ad campaign for its recently introduced line of eight Herbal Health dietary supplements. The ads will break in the fourth quarter and are expected to air on both network and cable stations. Morristown, N.J.-based DKB and Partners is producing the ads; in-store promotions accompanied the line when it first went to market in late July (1"The Tan Sheet" July 19, p. 18)