PlanetRx Using "Tell A Friend," Affiliate Programs To Build Base - IPO
This article was originally published in The Tan Sheet
Executive Summary
PlanetRx intends to build its customer base with word-of-mouth promotions as well as traditional advertising, according to a preliminary initial public offering prospectus dated July 8.
You may also be interested in...
Drugstore.com Offers Over 17,000 Non-Pharmacy SKUs - IPO Prospectus
Drugstore.com has available for order more than 17,000 SKUs, excluding pharmacy items, which the company believes to be the largest product selection on the Internet, Drugstore.com says in its preliminary prospectus for an initial public offering filed with the Securities & Exchange Commission May 19.
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands