Healthquick.com
This article was originally published in The Tan Sheet
Executive Summary
Healthcare products Web site launches $12 mil. to $15 mil. online ad campaign July 13 and print ad campaign July 14. The online campaign is designed to produce roughly 450 mil. Internet impressions over the next 90 days; banners will appear on major providers' networks. Print ads are appearing in newspapers in 23 major markets; ads in the July 14 New York Times and Wall Street Journal say Healthquick is the "never, never undersold drugstore" that "undersell[s] GNC, AARP, CVS, Walgreen's, Rite Aid, Eckerd, online and chain drugstores." The Web site, while in a "prelaunch" phase, began operations July 9
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
People In Brief
Perrigo promotes in pricing, planning
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
Need a specific report? 1000+ reports available
Buy Reports
Register for our free email digests: