Alberto FDS Stay Fresh Exclusivity/Uniqueness Claims OKed By NAD
This article was originally published in The Tan Sheet
Executive Summary
Alberto-Culver FDS Stay Fresh Neutralizing Spray claims for "exclusive" or "unique" technology are substantiated, the National Advertising Division of the Council of Better Business Bureaus said in its recently released May NAD Case Reports. C.B. Fleet, maker of Summer's Eve Feminine Deodorant Spray, initiated the review. The ad agency of record for Alberto is Lois/EJL, Chicago.
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