Ross Products Sales Total $460 Mil. In Second Quarter, $971 Mil. For Half
This article was originally published in The Tan Sheet
Executive Summary
Abbott Labs' Ross Products Division sales rose 2.1% to $460 mil. in the second quarter, the company announced July 9. In the first half, Ross sales increased 6.5% to $971 mil.
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Ross Products
Health Source soy protein powder will be introduced to retail outlets including Wal-Mart, CVS, Walgreens, Rite Aid, Eckerd, Genovese, Albertson's and Drug Emporium July 1. The Abbott Labs division product, which "may help promote healthy cholesterol levels," was previously available as Take Care via direct mail. As part of an exclusive agreement with Protein Technologies, Inc., Health Source contains PTI's Supro XG isolated soy protein. Promotional materials state one serving of the powder also provides 70% of the Recommended Daily Intake for calcium and 25% for vitamin D. Print ads for the product, developed by New York City-based Gotham, will drop in magazines including Prevention, People, Health and McCalls later this summer; Ross also is detailing the powder to physicians. The product in 8.9 oz. cans will retail for $9.99 and come in vanilla, chocolate, strawberry and unflavored versions
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Abbott Labs' Ross Products division is launching Ensure High Calcium beverage targeted to women 50 and older. Available nationwide, the liquid product contains 400 mg calcium, one-third the 1,200 mg recommended daily intake. Regular Ensure contains 300 mg calcium.
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