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Consumer OTC Drugs

SmithKline Beecham

This article was originally published in The Tan Sheet

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Executive Summary

Aquafresh toothpastes and toothbrushes offer a free Tarzan toy collectible in specially marked packages through a tie-in with the recently released Walt Disney animated movie, "Tarzan." As part of the promotion, a June 20 free-standing insert includes five coupons for 55cent-off various Aquafresh toothpaste formulas and toothbrushes. SmithKline also is running a TV ad featuring the Tarzan character. Begun in mid-May, the promotional effort will run for two months

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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