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Suave antiperspirant

This article was originally published in The Tan Sheet

Executive Summary

Invisible Solid Antibacterial antiperspirant/deodorant, in 1.6 oz. and 2.6 oz. sizes, is shipping Aug. 2. According to Unilever trade materials, two of three consumers indicated purchase interest in Suave Antibacterial. The firm also will launch Suave Invisible Solid Aloe antiperspirant/deodorant in the same SKUs. The new antiperspirant/deodorants will be backed with $6 mil. in consumer support in the second half
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