Speed Stick
This article was originally published in The Tan Sheet
Executive Summary
New Clear Dry silicon-based antiperspirant/deodorant is available in three scents - Ocean Surf, Active Fresh and Aqua Sport. Colgate-Palmolive will support the products with $25 mil., its heaviest ad spend to date behind any Mennen product. The ad agency is Young & Rubicam (New York City). An FSI dropping Oct. 31 also will back the antiperspirant/deodorants. The clear dry items, shipping in September, will retail for around $3.49
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