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Ross Products

This article was originally published in The Tan Sheet

Executive Summary

Health Source soy protein powder will be introduced to retail outlets including Wal-Mart, CVS, Walgreens, Rite Aid, Eckerd, Genovese, Albertson's and Drug Emporium July 1. The Abbott Labs division product, which "may help promote healthy cholesterol levels," was previously available as Take Care via direct mail. As part of an exclusive agreement with Protein Technologies, Inc., Health Source contains PTI's Supro XG isolated soy protein. Promotional materials state one serving of the powder also provides 70% of the Recommended Daily Intake for calcium and 25% for vitamin D. Print ads for the product, developed by New York City-based Gotham, will drop in magazines including Prevention, People, Health and McCalls later this summer; Ross also is detailing the powder to physicians. The product in 8.9 oz. cans will retail for $9.99 and come in vanilla, chocolate, strawberry and unflavored versions

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