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P&G Backing Scope Smooth Mint With $25 Mil. In Ad/Promo Spending

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble will back Scope Smooth Mint mouthwash with $25 mil. in media spending, sampling and FSIs. The fourth extension to the Scope line after Original Regular, Peppermint and Clean Mint Baking Soda, the last of which has been discontinued, began shipping in June. P&G calls the $25 mil. in support "Scope's biggest marketing plan ever" in promotional materials from the National Association of Chain Drug Stores marketplace in New Orleans June 6-9.
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