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One-Third Of Consumers Use Natural Remedies First To Treat Common Illness

This article was originally published in The Tan Sheet

Executive Summary

Thirty-four percent of consumers "often" or "occasionally" use natural remedies such as herbals or teas before conventional medications when treating common illnesses, a report published June 17 by the Food Marketing Institute and Prevention magazine concludes. The report, "Shopping for Health 1999: The Growing Self-Care Movement," analyzes data from a telephone survey of a nationally representative sample of 1,000 adults conducted in February and March by Roper Starch Worldwide.
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