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PlanetRx.com

This article was originally published in The Tan Sheet

Executive Summary

Healthcare Web site obtains $50 mil. in financing from investors, including the media firm News Corp., the health service provider HealthSouth, Tenet Healthcare, owner of 130 hospitals, and E*Trade Group. The funding will be used for a "major" branding and marketing campaign featuring TV and radio ads, as well as continued growth of the site's infrastructure, including expansion of the distribution center and pharmacy
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