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www.aleve.com

This article was originally published in The Tan Sheet

Executive Summary

Revised Aleve Web site offers free sample to visitors who complete an analgesic use questionnaire. The site asks visitors whether they have used an OTC pain reliever in the last six months, what brands they have used, what the analgesic was used for and whether they have used Aleve. The site claims Aleve is "nearly 1/4 the cost of [McNeil Consumer Healthcare's] Extra Strength Tylenol and 1/2 the cost of [Whitehall-Robins'] Advil," and provides a calculator where visitors are quoted the potential savings by day, month, week and year from Aleve compared to other pain relievers. The site's graphics also have been upgraded and a new frequently asked questions ("FAQs") area added. The site promises a two-business-day response to queries submitted by e-mail
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