Sports nutrition Web site
This article was originally published in The Tan Sheet
Executive Summary
Nutripeak.com launch promoted through June with samples of effervescent creatine to first 1,000 customers and nutripeak.com T-shirts to customers purchasing at least $50 worth of product. The site offers over 1,000 products "from amino acids to weight gainers" targeted to the sports nutrition segment and positions itself as faster, less expensive and more convenient than traditional "supplement outlets." The site provides next-day delivery and "custom kits" designed for specific fitness interests such as "burning fat and losing weight" and "increasing energy and building endurance"
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning