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Polident Whitening Mouthwash

This article was originally published in The Tan Sheet

Executive Summary

Block Drug's latest extension to the venerable denture cleansing line, introduced in 1935, "is the first and only mouthwash specifically created for denture wearers to freshen breath and whiten dentures," the company says. The mouthwash "helps restore full and partial dentures to their original white color." The oral rinse can be used throughout the day, Block notes. Available in "bright" mint and peppermint flavors, Polident Whitening Mouthwash is packaged in 16 oz. and 24 oz. bottles. Polident is the number one selling denture cleanser, according to Block. The company is supporting the launch with national TV and consumer promotions. The mouthwash began retailing in April

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