Chattem, CCA Industries Assure Voluntary Compliance With NAD Requests
This article was originally published in The Tan Sheet
Executive Summary
Compliance by Chattem and CCA Industries with advertising changes recommended by the National Advertising Division of the Council of Better Business Bureaus has been questioned, NAD noted in its recently released February/March NAD Case Reports. NAD expressed concern with apparent delays in the firms' voluntary compliance but accepted their commitments to alter the ads in question.
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