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Cellasene

This article was originally published in The Tan Sheet

Executive Summary

Full-page newspaper ad for Rexall Sundown's dietary supplement in May 20 issues of nationwide major city newspapers says "Get ready for summer. Fight cellulite from the inside with Cellasene." The ad includes a coupon for $5 off the product's $35-$40 purchase price good until May 27. The newspaper ad says, "Look and feel terrific with smoother, more attractive legs. You'll find the pink Cellasene box in food, drug and discount stores everywhere." TV ads broke April 21 with similar product claims. The ad agency for the brand is Avrett, Free & Ginsberg, New York City

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