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Migraine Ice

This article was originally published in The Tan Sheet

Executive Summary

Mentholatum's "Cooling Headache Pads" reaching food, drug and mass outlets nationwide in May. The pads contain a "water-based gel with natural ingredients" and are shaped to fit the forehead, temples and back of the neck. Pads for the back of the neck and temple come four to a box, while forehead pads come five to a box; each retails for $9.99. Labeling claims the line provides "Instant soothing, cooling relief that lasts for hours" and is "Safe to use with medications." Consumers can receive a free brochure on migraine management tips and $1-off coupons for Migraine Ice by calling Mentholatum at 877-2-SOOTHE or visiting the Web site www.migraineice.com
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