Consumer "Self-Medication" Drive To Be Fueled By Web Access - Leschly
This article was originally published in The Tan Sheet
Executive Summary
Consumers will increasingly seek opportunities to "self-medicate" as the amount of health-related information available over the Internet continues to grow and is accessed by larger segments of the population, SmithKline Beecham CEO Jan Leschly predicted at a May 5 health care summit sponsored by the Wall Street Journal in Washington, D.C.