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FDA OTC Labeling Campaign To Kick Off With "It's Clearly Better" Logo

This article was originally published in The Tan Sheet

Executive Summary

FDA's OTC labeling education campaign, slated to begin in the next two to three months, will feature the slogan: "The New Label. It's Clearly Better." The phrase is accompanied by the image of a bottle.

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OTC labeling education campaign

PSAs have been sent out to more than 100 magazines and radios across the country. The FDA campaign, which has been allotted $50,000, is meant to inform the public about the new labeling all OTC drugs soon will be required to carry (1"The Tan Sheet" April 26, p. 3). The PSAs have not begun airing, but articles in local newspapers have already run. FDA is working on a consumer brochure with CHPA. Informational pieces also are being developed for pharmacy counters; CVS has agreed to carry them. The campaign will kick off full strength when new labeling begins appearing en masse, FDA says

OTC labeling education campaign

PSAs have been sent out to more than 100 magazines and radios across the country. The FDA campaign, which has been allotted $50,000, is meant to inform the public about the new labeling all OTC drugs soon will be required to carry (1"The Tan Sheet" April 26, p. 3). The PSAs have not begun airing, but articles in local newspapers have already run. FDA is working on a consumer brochure with CHPA. Informational pieces also are being developed for pharmacy counters; CVS has agreed to carry them. The campaign will kick off full strength when new labeling begins appearing en masse, FDA says

OTC labeling education campaign

PSAs have been sent out to more than 100 magazines and radios across the country. The FDA campaign, which has been allotted $50,000, is meant to inform the public about the new labeling all OTC drugs soon will be required to carry (1"The Tan Sheet" April 26, p. 3). The PSAs have not begun airing, but articles in local newspapers have already run. FDA is working on a consumer brochure with CHPA. Informational pieces also are being developed for pharmacy counters; CVS has agreed to carry them. The campaign will kick off full strength when new labeling begins appearing en masse, FDA says

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