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Total Balance

This article was originally published in The Tan Sheet

Executive Summary

Complete Nutritional Beverage introduced by Balance Bar at Expo West. The new product, on store shelves on the West Coast, will debut nationally in September in natural foods, grocery and mass market outlets. The suggested retail price for Total Balance is $1.49-$1.79. The nutritional drink is available in four flavors: chocolate, strawberry, mocha and vanilla. The company maintains the product follows the 40-30-30 nutrition plan previous Balance Bar products have with 40% of calories coming from carbohydrates and 30% each from protein and dietary fat

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