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Rainbow Light

This article was originally published in The Tan Sheet

Executive Summary

Wellness Stars chewable supplements "Boost kids' immunity when they're not feeling well," the company claims. Rainbow Light's newest product contains vitamin C, citrus bioflavonoids, echinacea and elder flower, among other ingredients. The star-shaped chewables sell for $12.95 for a 45-count bottle and $20.95 for 90s and are available in stores including Whole Foods, Wild Oats and Bread and Circus. Ads for Wellness Stars have run in Vegetarian Times. The company also introduced two new product formulations at the Expo - Advanced Nutritional System and Advanced Immune-Building System

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