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Pampers Rash Care

This article was originally published in The Tan Sheet

Executive Summary

P&G relaunching reformulated Pampers Rash Care Wipes with allantoin and introducing Pampers Rash Guard, the first diaper with petrolatum to help treat and prevent diaper rash. Both products went on sale in March. Wipes are $3.50 and $5.40 for a 66-count tub and 132-count refill, respectively. TV ads for the products are slated to break in April, and print ads will run in baby and parenting books. P&G is conducting a promotional tour featuring Pampers spokesperson Olympic speed skater Bonnie Blair and a hot air balloon from March 23 through May 19. The tour kicked off in Rash, Ala. and will travel to L.A., Dallas, Atlanta, Chicago and New York City

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