Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Pampers Rash Care

This article was originally published in The Tan Sheet

Executive Summary

P&G relaunching reformulated Pampers Rash Care Wipes with allantoin and introducing Pampers Rash Guard, the first diaper with petrolatum to help treat and prevent diaper rash. Both products went on sale in March. Wipes are $3.50 and $5.40 for a 66-count tub and 132-count refill, respectively. TV ads for the products are slated to break in April, and print ads will run in baby and parenting books. P&G is conducting a promotional tour featuring Pampers spokesperson Olympic speed skater Bonnie Blair and a hot air balloon from March 23 through May 19. The tour kicked off in Rash, Ala. and will travel to L.A., Dallas, Atlanta, Chicago and New York City

You may also be interested in...

People In Brief

Perrigo promotes in pricing, planning

In Brief

Combe sells most of its OTC brands

Supplement GMP Warning Letters Make Modest Debut In 2010

Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts