Pampers Rash Care
This article was originally published in The Tan Sheet
Executive Summary
P&G relaunching reformulated Pampers Rash Care Wipes with allantoin and introducing Pampers Rash Guard, the first diaper with petrolatum to help treat and prevent diaper rash. Both products went on sale in March. Wipes are $3.50 and $5.40 for a 66-count tub and 132-count refill, respectively. TV ads for the products are slated to break in April, and print ads will run in baby and parenting books. P&G is conducting a promotional tour featuring Pampers spokesperson Olympic speed skater Bonnie Blair and a hot air balloon from March 23 through May 19. The tour kicked off in Rash, Ala. and will travel to L.A., Dallas, Atlanta, Chicago and New York City
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning