Quanterra Emotional Balance
This article was originally published in The Tan Sheet
Executive Summary
TV and print ads promoting Quanterra Emotional Balance, the St. John's wort-based extension to Warner-Lambert's line of herbal products, break March 22. Designed by Bates USA, New York City, the ads feature Chicago Hope TV star Hector Elizondo, the spokesperson for the line. Emotional Balance, which began shipping in January, contains what the company describes as the "most researched" St. John's wort extract available. Supplied by Schwabe, the LI160WS extract is said to be "hyperforin-stabilized." Emotional Balance joins Quanterra Mental Sharpness with ginkgo biloba and Quanterra Prostate with saw palmetto, introduced in the autumn ("The Tan Sheet" Sept. 14, 1998, p. 3)
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