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Clearasil

This article was originally published in The Tan Sheet

Executive Summary

Procter & Gamble signs with Grey Advertising (New York City) for its acne product account. Beginning April 1, the agency will have global responsibility for the brand. The previous agencies of record were Euro RSCG Tatham in North America and Europe and Leo Burnett in Latin America and Asia. To win the Clearasil account, Grey gives up SmithKline Beecham's Oxy account

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