Private Labels Hold Over 20% Of Vitamin/Mineral Market, 14% of Herbals
This article was originally published in The Tan Sheet
Private label or store brands accounted for more than 20% of U.S. vitamin and mineral product sales in the second half of 1998 and over 14% of sales for herbals and other dietary supplements, based on data projections by The Hartman Group of Bellevue, Wash.
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