MotherNature.com Launches $8 Mil. "Off-Line" Ad Campaign
This article was originally published in The Tan Sheet
Executive Summary
Online natural products retailer MotherNature.com is launching an $8 mil. radio, print, outdoor and transit advertising campaign to promote its Web site. Slated to run through May, the campaign initially is breaking in New York City, Boston, San Francisco and Seattle, the company announced March 3.
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MotherNature.com is introducing a $17 mil. TV, print and radio campaign featuring an offbeat "Mother Nature" character in select cities in the fall. Starting Aug. 31, TV spots will air during such events as the U.S. Tennis Open, the Ryder Cup golf tournament and the Emmy Awards.
MotherNature.com Breaking $17 Mil. TV, Print, Radio Ad Campaign
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