Secret Platinum Offers Strongest Nonprescription Dryness Protection - P&G
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble's Secret Platinum Protection antiperspirant/deodorant combines a patented soft solid formula and "unique" delivery system to provide "the strongest form of antiperspirant available without a prescription," the company claims. Platinum Protection will replace Ultra Dry, which will be pulled from shelves when Platinum debuts in May. Ultra Dry was launched in 1994.
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