Colgate Star Wars
This article was originally published in The Tan Sheet
Toothpaste in Galactic Bubble Mint Gel landing in mass market doors now. The gel, targeted to children ages 2-6, comes in two styles. Cartoon characters of Star Wars droids R2D2 and C3PO are pictured on one tube, while Darth Vader is highlighted on another. Each 5.6 oz. stand-up tube sells for a suggested retail price of $2.99. Colgate-Palmolive is likely to support the toothpaste with ads breaking around the May 21 movie premiere of "Star Wars Episode One: The Phantom Menace"
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