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Colgate Star Wars

This article was originally published in The Tan Sheet

Executive Summary

Toothpaste in Galactic Bubble Mint Gel landing in mass market doors now. The gel, targeted to children ages 2-6, comes in two styles. Cartoon characters of Star Wars droids R2D2 and C3PO are pictured on one tube, while Darth Vader is highlighted on another. Each 5.6 oz. stand-up tube sells for a suggested retail price of $2.99. Colgate-Palmolive is likely to support the toothpaste with ads breaking around the May 21 movie premiere of "Star Wars Episode One: The Phantom Menace"

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