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BreathAsure Dental Gum Introductory Ads Breaking In February/March

This article was originally published in The Tan Sheet

Executive Summary

Introductory print ads for BreathAsure Dental Gum are breaking in March issues of Self, Harper's Bazaar, Redbook, Prevention and Country Living. BreathAsure Gum "reduces plaque, keeps teeth brighter and freshens breath," according to Calabasas, Calif.-based Breath Asure. Shipments began in January.

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BreathAsure Trade Name Misleading, Injurious To W-L, Appeals Court Rules

BreathAsure is prohibited from using its eponymous trade name for the company's category-leading breath capsules under a Feb. 8 Philadelphia federal appeals court decision.

BreathAsure Trade Name Misleading, Injurious To W-L, Appeals Court Rules

BreathAsure is prohibited from using its eponymous trade name for the company's category-leading breath capsules under a Feb. 8 Philadelphia federal appeals court decision.

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