Phar-Mor
This article was originally published in The Tan Sheet
Executive Summary
Aligning with NBTY's Vitamin World to offer online sales of vitamins beginning in late February. The Web site, www.pharmor.com, will begin e-commerce business with a Cyber Phar-Mor Vitamin Store offering a wide array of vitamins, minerals and herbs, including the proprietary line of Vitamin World supplements. Under a two-year agreement, Phar-Mor has exclusive rights to sell the Vitamin World line outside of Vitamin World retail stores. The Phar-Mor site also will offer consumers product information through a Phar-Mor "Vitamin Specialist." Plans to offer H&BA items on the site are in development