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Procter & Gamble

This article was originally published in The Tan Sheet

Executive Summary

Ad accounts for Head & Shoulders in North America and Old Spice in North America and Europe reassigned to Saatchi & Saatchi from Euro RSCG Tatham as part of a transfer of five brand assignments away from the firm, P&G announces Jan. 26. Saatchi already handles the dandruff shampoo in Europe and Asia. Leo Burnett is getting Metamucil in the U.S. and Europe, and the agency succeeds Grey Advertising in Canada, Latin America and Asia. The Clearasil brand reassignment in North America and Europe will be announced at a later time. The reassignments take effect April 1 as part of P&G's "ongoing effort to simplify the agency line-up for our brands"





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