Maalox Quick Dissolve Chewable Tablets Launch Ad Compares To Tums
This article was originally published in The Tan Sheet
Executive Summary
An introductory TV ad for Novartis' Maalox Quick Dissolve Chewable Tablets compares the antacid product to SmithKline Beecham's Tums regular strength tablets. The primary focus of the ad, however, is the unique quick dissolve delivery system of the new product. The TV ad for the new chewables broke Jan. 28. There are no print ads yet.
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