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Listerine $100 Mil. Spend In 1999 To Include New Tartar Control Mouthwash

This article was originally published in The Tan Sheet

Executive Summary

Warner-Lambert has earmarked $100 mil. to advertise and promote the Listerine brand in 1999, a portion of which will be used to market new Listerine Tartar Control Mouthwash. The latest addition to the Listerine family shipped to retailers Jan. 13 and is now available to consumers in some markets.

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