Listerine $100 Mil. Spend In 1999 To Include New Tartar Control Mouthwash
This article was originally published in The Tan Sheet
Executive Summary
Warner-Lambert has earmarked $100 mil. to advertise and promote the Listerine brand in 1999, a portion of which will be used to market new Listerine Tartar Control Mouthwash. The latest addition to the Listerine family shipped to retailers Jan. 13 and is now available to consumers in some markets.
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W-L Listerine, Halls Post Strong Sales Growth In 1999
Warner-Lambert's Listerine mouthwash recorded sales of $487 mil. in 1999, a 13% gain over the prior year, the company announced Jan. 19. The brand's healthy performance reflects the marketing and development commitment shown by W-L throughout the year.
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Warner-Lambert's Listerine mouthwash recorded sales of $487 mil. in 1999, a 13% gain over the prior year, the company announced Jan. 19. The brand's healthy performance reflects the marketing and development commitment shown by W-L throughout the year.