Gillette Antiperspirant Brands Allocated $25 Mil. In 1999 Marketing Support
This article was originally published in The Tan Sheet
Executive Summary
Gillette will support its Gillette Series, Right Guard and Soft & Dri antiperspirant and deodorant brands with a $25 mil. marketing budget in 1999. As part of the effort, a "contemporary" print and TV effort will break in April for Right Guard, with ads for Soft & Dri expected to follow in the summer.
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