Tums Print Ads Play Up PMS Relief Angle Indicated In Recent Study
This article was originally published in The Tan Sheet
Executive Summary
SmithKline Beecham print advertising for Tums antacids is emphasizing the calcium supplement's role in reducing the severity of premenstrual syndrome as indicated in a large-scale clinical published in the August issue of the Journal of Obstetrics and Gynecology.
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GlaxoSmithKline has expanded its Tums line to include two Calcium for Life supplements targeted at women: a PMS formula for the "physical and emotional" symptoms that accompany the condition and a Bone Health product.
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