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Rexall Sundown

This article was originally published in The Tan Sheet

Executive Summary

Alex Trebek named spokesperson for company's new Twist N' Learn label design, the company says Jan. 18. Trebek, host of the quiz show "Jeopardy!" will be featured in print and television advertising, as well as point-of-purchase displays, starting in April. The Twist N' Learn label is to be used on Rexall's standardized herbs, xTRA herbal formulas, complex herbals and whole herbs. The design "provides consumers with substantially more information on herbal supplements than traditional label designs," and "there is no better person to introduce it than Alex Trebek, who has a high degree of credibility and integrity and has long been associated with the pursuit of knowledge," Rexall says
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