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Pfizer Launching Visine Tears For Dry, Irritated Eyes

This article was originally published in The Tan Sheet

Executive Summary

Pfizer is introducing Visine Tears Lubricant Eye Drops in January; the product is starting to appear on store shelves now. TV ads break Jan. 18. Visine Tears is indicated for "the temporary relief of burning and irritation due to dryness of the eye and for use as a protectant against further irritation."
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