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Bayer One-A-Day herbals

This article was originally published in The Tan Sheet

Executive Summary

Bayer launches print ads as well as a second flight of TV spots to support its recently introduced line of herbal supplements. The 15- and 30-second TV ads feature actress Annie Potts claming the "specialized blends...help your body help yourself." The tagline for both spots is: "It's just what you need to feel your best." Print ads, running through July, target a broad audience with appearances in publications such as Family Circle, Glamour, Fitness, Time, People, U.S. News & World Report, Sports Illustrated, Ebony and Popular Mechanics
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