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Vick's Chloraseptic Spray

This article was originally published in The Tan Sheet

Executive Summary

Tagline for new Procter & Gamble ad campaign is "Fast, lasting relief from a prickly throat." The print ad, running in magazines like Parents, People, Cosmopolitan and Ladies Home Journal, features a woman's neck with pins sticking in it. According to the company, the ad is the first in a small run for the product. The agency is DMB&B
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