Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Bayer aspirin

This article was originally published in The Tan Sheet

Executive Summary

Revised ads on heart attack began airing Oct. 23 when FDA published its final rule on aspirin professional indications. The 30-second TV ad, called "EKG," says "There's a pain in your chest. You may be having a heart attack. Now what do you do? Call an ambulance?...And take Bayer aspirin. It's now been proven that aspirin can do more than prevent second heart attacks. Now Bayer may actually stop you from dying if you take it during a heart attack. Talk to your doctor now. Do you know where your Bayer is?" The ad includes a superimposed message that alludes to the final rule, which allows a claim for immediate aspirin use in suspected acute myocardial and for 30 days thereafter as directed by a health care professional ("The Tan Sheet" Oct. 26, p. 4)
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS089038

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel