Professional Marketing Can Strengthen Post-Switch Sales, Ad Exec Notes
This article was originally published in The Tan Sheet
Executive Summary
A sustained investment in marketing to the health care community can greatly help OTC sales following a switch from prescription status, Saatchi & Saatchi/ Healthcare Connection Exec VP & Worldwide Account Director Thomas Lom told the Institute for International Research Rx-to-OTC switch forum in New York City Oct. 22-23.
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