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Private Label Laxatives Lead Category With 22.4% Dollar Share

This article was originally published in The Tan Sheet

Executive Summary

Private label laxatives led the category in terms of dollar and unit sales in food, drug and mass retailers for the 52 weeks ended Sept. 27, according to data from Chicago-based Information Resources, Inc. Private label sales, up .6%, accounted for 22.4%, or $152.4 mil., of the category total sales of $681 mil.
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