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Pepcid AC Chewables

This article was originally published in The Tan Sheet

Executive Summary

J&J/Merck ads for the new chewable version of the H2 antagonist famotidine include one called "The Hot Enchilada" where a husband reports the disappearance of his wife from their car to a state trooper. The policeman points out the proximity of a Mexican restaurant called The Hot Enchilada, but the man claims his wife gets "terrible heartburn." The trooper then discovers the remains of an individually wrapped Pepcid AC chewable. The voiceover calls the product "the first chewable to stop heartburn before it starts." The two men enter the restaurant and discover the woman eating a taco. The tagline is "Start living heartburn free. New Pepcid AC...Chewables." The chewable tablets were approved Sept. 24 ("The Tan Sheet" Sept. 28, p. 18)
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