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Bayer One-A-Day Herbals Ads Will Highlight Convenience Of Blends

This article was originally published in The Tan Sheet

Executive Summary

Advertising for new Bayer One-A-Day herbal blends will focus, in part, on the convenience of taking all one needs for colds, for example, in one product. Ads are set to break Sept. 28 on TV, with 35 mil. free-standing inserts set to drop later Oct. 4.





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