Bayer One-A-Day Herbals Ads Will Highlight Convenience Of Blends
This article was originally published in The Tan Sheet
Executive Summary
Advertising for new Bayer One-A-Day herbal blends will focus, in part, on the convenience of taking all one needs for colds, for example, in one product. Ads are set to break Sept. 28 on TV, with 35 mil. free-standing inserts set to drop later Oct. 4.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning