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CNS

This article was originally published in The Tan Sheet

Executive Summary

And ad agency Martin/Williams part ways. The maker of Breathe Right nasal strips and the agency "have agreed to terminate their relationship" due to "a difference in strategic philosophy on how to build CNS into a larger, diversified consumer products company," CNS says Aug. 7. Martin/Williams has been the ad agency of record for the brand for a year, creating ads for Breathe Right strips with the tagline "Breathe Right. Sleep tight." CNS recently launched a saline nasal spray and an "allergen barrier" pillow cover under the Breathe Right name; advertising and promotions are slated to begin in the fourth quarter and likely are to be initiated under the guidance of the new agency...
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