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Bioenergy/Hormel alliance

This article was originally published in The Tan Sheet

Executive Summary

Hormel Foods Specialty Products Division handling marketing, sales and distribution of Bioenergy's Nutrose D-ribose supplement ingredient. Minneapolis, Minn.-based Bioenergy says the ingredient, a constituent of RNA, is "effective in maintaining and improving the level of adenine nucleotides in heart and skeleton muscle cells following ischemia or decreased blood flow, or strenuous, high-intensity exercise which reduces oxygen availability to the cell." The product may be sold in tablet, capsule or powder form in GNC stores beginning in November. Advertising plans are under development...
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